The Grenada Grand Beach Resort will soon be joining the global Crowne Plaza Hotels & Resorts brand by March of 2010. Over the course of the next few months every aspect of the Resort will be transformed to comply with Crowne Plaza’s international Four Star Standards. This exciting combination will marry the Resort’s prestigious 20 Acre location on Grand Anse Beach with the prestigious global brand of Crowne Plaza Hotels & Resorts enabling the Resort to be the leader in affordable luxury in Grenada.

Our future guests will enjoy Crowne Plaza Hotels & Resorts’ signature Sleep Advantage program which is a holistic approach to sleep that includes the following features: Comfortable New Beds, Guaranteed Wake-Up Calls, Quiet Zone Floors and Sleep Amenities. Guests will also benefit from InterContinental Hotel Group’s award winning Priority Club Rewards Program where guests can earn points towards free nights at over 4,100 IHG Hotels & Resorts worldwide. The program earns points or miles from more than 40 airlines, over 10,000 restaurants, and a variety of other partners. Local and International Meeting Planners will benefit greatly from Crowne Plaza’s highly successful Meetings Program incorporating 2 hour response guarantee, Crowne Meetings Director, Herman Miller Caper Chairs, Daily Meeting Debrief, Meeting Attendee Benefits and Priority Club Meeting Rewards.

The Island will also benefit from instant and free global publicity as Crowne Plaza Hotels & Resorts’ parent, Intercontinental Hotels Group PLC, will promote the new destination through over 500 million guest directories, the World Wide Web, The Media, their Global Sales Offices and through their Priority Club Rewards program which is the world’s largest Hotel Loyalty Program with over 40 million members and repeatedly voted #1 by readers of prominent publications. This free global publicity combined with 40 million Priority Club Reward members now having the ability to redeem their points at the new Crowne Plaza Resort in Grenada means millions of new visitors to Grenada plus the elevated prestige of having an international luxury branded Resort in Grenada.